U.S. of N/A: Non-Alcoholic and Mindful Drinking

Last Call For Hemp Beverages? The Path Beyond November

Season 3 Episode 10

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 34:04

Unless something changes, a looming November 12th deadline threatens to upend the entire industry surrounding psychoactive hemp. With such an existential threat on the horizon, we asked Dani Baranowski, Executive Director of the Florida Hemp Beverage Coalition and founder of Highspitality, to join us and break down the high-stakes legislative battle that will ultimately decide the future of hemp-derived THC drinks.

We explore the reality of a federal "total THC" cap, what lawmakers get wrong about hemp, and how these shifts threaten the rising crossover between non-alcoholic and functional wellness beverages.

Key Topics:

  • The 0.4mg Cliff: The federal push that could decimate the category and whether an eleventh-hour fix is realistic.
  • Educating Lawmakers: The biggest misconceptions legislators have about hemp versus traditional cannabis.
  • The Three-Tier Debate: Whether regulating hemp beverages like alcohol protects consumers or simply hands control to a frequent adversary.
  • The NA & Hemp Convergence: How a hemp ban directly impacts the wider non-alcoholic and mindful drinking movement.

Mentioned in this episode:

Florida Hemp Beverage Coalition

Highspitality

We'd love your feedback!

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.

Beer In Front Artwork

Beer In Front

Dave Zalatoris
Business of Drinks Artwork

Business of Drinks

Business of Drinks