U.S. of N/A: Non-Alcoholic and Mindful Drinking
The U.S. of N/A podcast series is about the people and places putting mindful drinking and functional beverages on the map, one crafted sip at a time. In each episode we'll sit down with founders and innovators who are contributing to a beverage culture that is a bit more healthy, and a little less boozy. Brought to you by N/ATION Collaborative, LLC., and sponsored by Go Brewing.
U.S. of N/A: Non-Alcoholic and Mindful Drinking
Sip Into The Future: Hemp Beverage Expo Recap
As consumers turn toward functional beverages that don't involve alcohol, hemp-infused drinks seem poised to continue their rocket rise. But with growth comes challenges, not to mention regulatory headaches as legislators at the state and federal level grapple with this new industry. We attended the 2nd ever Hemp Beverage Expo in Atlanta to understand what's happening in the industry. Is the future of the category at the micro-dose level, or should brands scale up? What is the price tolerance for consumers? And how do you build a brand for the long-term?
Interviewed for this episode:
Also mentioned/included:
BDSA (analytics for the cannabis industry)
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