U.S. of N/A: Non-Alcoholic and Mindful Drinking
The U.S. of N/A podcast series is about the people and places putting mindful drinking and functional beverages on the map, one crafted sip at a time. In each episode we'll sit down with founders and innovators who are contributing to a beverage culture that is a bit more healthy, and a little less boozy. Brought to you by N/ATION Collaborative, LLC., and sponsored by Go Brewing.
U.S. of N/A: Non-Alcoholic and Mindful Drinking
Branding and Bootstrapping: The Story of Busty Lush
Entrepreneurial from a young age, Busty Lush founder Laurel Harrop has always been open to trying something new. Little did she know when starting a successful lighting recycling business that her next venture would involve creating a stylish icon of the non-alcoholic drinking movement. In our conversation, we talk with Laurel about a number of topics related to Busty Lush's first four years in business, including:
- What drew her into the NA category initially.
- Why being female-driven, owned and operated was so important to her.
- How the brand's personality and uniqueness has been critical to competing alongside larger players.
- What's next for Busty Lush, both on the shelf and behind the scenes.
- What new channels Laurel is trying to push the brand into in 2025.
Mentioned in this episode:
Busty Lush
Chambers Austelle
Recess
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
Beer In Front
Dave Zalatoris
Business of Drinks
Business of Drinks