U.S. of N/A: Non-Alcoholic and Mindful Drinking
The U.S. of N/A podcast series is about the people and places putting non-alcoholic drinks and related alcohol-alternatives on the map, one crafted sip at a time. In each episode we'll sit down with founders who are helping raise the quality, profile, and accessibility of non-alcoholic beer, wine, spirits, and THC infused drinks. Brought to you by N/ATION Collaborative, LLC.
U.S. of N/A: Non-Alcoholic and Mindful Drinking
Branding and Bootstrapping: The Story of Busty Lush
Entrepreneurial from a young age, Busty Lush founder Laurel Harrop has always been open to trying something new. Little did she know when starting a successful lighting recycling business that her next venture would involve creating a stylish icon of the non-alcoholic drinking movement. In our conversation, we talk with Laurel about a number of topics related to Busty Lush's first four years in business, including:
- What drew her into the NA category initially.
- Why being female-driven, owned and operated was so important to her.
- How the brand's personality and uniqueness has been critical to competing alongside larger players.
- What's next for Busty Lush, both on the shelf and behind the scenes.
- What new channels Laurel is trying to push the brand into in 2025.
Mentioned in this episode:
Busty Lush
Chambers Austelle
Recess
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